SDS Symphony - Unified Traffic and Sales Software for Radio and TV


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Welcome to Specialty Data Systems Inc. (SDS)

Get unified with SDS Symphony, our marquee software system.

SDS Symphony truly unifies Sales, Traffic, Programming, AR, and Reports in a single, real time, database application.

SDS Symphony eliminates data reentry and cross-verification. Sales Representatives have real-time access to avails. Credit Limits and Sales Rules can be automatically enforced in real time. Traffic managers can accept bookings and revisions with a single click. Booking confirmations are automatically sent back to sales. Revisions made by Traffic are communicated instantly back to sales. Management Reports are always up-to-date and available for the entire enterprise.

With SDS Symphony, IT Departments spend less time on custom integration and maintenance issues. Every member of your team will require less training and enjoys a faster implementation.

When you get unified with SDS Symphony, you operations run more efficiently, sales generates more revenue, research can provide more timely data, and management is better able to see potential problems and opportunities. Everyone is working together. Your company will minimize costs, maximizes revenue, and you are better able to execute your corporate strategy... all in one unified package!

Whether you run a single radio station, or a network of TV stations, Specialty Data Systems Inc. has the broadcast management software for you.

For more information on how you can Get Unified, please click here.