News & Press Releases

SDS unveils new Mobile-friendly website

Specialty Data Systems (SDS) unveils new website

PrintToronto, Ontario – January 28, 2014 –Specialty Data Systems (SDS) announced today the release of its new mobile-friendly website, featuring a more contemporary design and user-friendly menus that allow visitors to easily navigate through each section. The updated pages at www.sds.ca contain the latest information on the SDS Symphony system, the company, team members, product news and recent press releases.

Many new enhancements have also been made to improve the user-experience for all broadcasters; radio, TV and internet.  The site details the many advantages of partnering with SDS to save time and make more money by maximizing every spot and every dollar with the SDS Symphony system.

The mobile version of www.sds.ca resizes to each user’s screen, regardless of the device, to deliver the same user-experience as a Web browser on a PC.

“SDS is committed to expanding our market share with an optimized end-to-end approach of doing business and a second-to-none dedication to our customers. We strive to constantly deliver the tools broadcasters need to stay competitive in today’s changing marketplace,” says Dave Cole, SDS President. “Our newly enhanced website is part of our commitment to do just that.”

Established in 1993, SDS is a leading North American provider of broadcast management software, specializing in the development of a proven, unified approach to broadcast sales, traffic, programming, operations and accounting. A mid-sized company with more than 400 television and radio station clients representing a billion dollars in advertising revenues, SDS is independent of broadcaster ownership and remains an agile and customer-focused company. For more information, visit www.sds.ca. 

Summit Media chooses SDS

For Immediate Release

Summit Media Chooses SDS Broadcast Management System to Unify its 23 U.S. Radio Stations

Toronto, Ontario – January 27, 2014 – One-stop access to all the data at each of its radio stations was what leading U.S. broadcaster Summit Media, LLC  was looking for to increase the efficiency of its operations. The Birmingham, Alabama-based company found the solution in an innovative, unified broadcast management system provided by Specialty Data Systems (SDS).

Summit Media has announced that it has installed SDS’s flagship broadcast management software, SDS Symphony, at all 23 of its radio stations, based in Alabama, Virginia, S. Carolina, Hawaii and Kentucky. The software centralizes information, across all departments, in real time.

“The SDS system completely eliminates the information silos that are so prevalent in radio,” said Darryl Grondines, CFO of Summit Media, explaining that the company previously had separate databases for each of its stations and each market it services. “Now, with SDS, all our stations are in a common database which enables simple and efficient enterprise reporting, rapid process improvement and streamlined administration, which will play a vital role in the growth and development of our company.”

“We wear a lot of different hats around here and we needed a software vendor that would help us work smarter, not harder”, Grondines explained. “SDS is a long-time, privately-owned company that very much resembles our own, so cultural fit played a large role in our partnering decision.”

SDS Symphony provides broadcasters with the ability to instantaneously share information between various markets, stations and departments – from CRM, sales, traffic and programming to operations and accounting – eliminating the need for data re-entry and cross-verification.

“Now with over 400 stations across N. America partnered with SDS Symphony, information is always up-to-date and broadcasters have better clarity and control of their business,” said Dave Cole, President of SDS, explaining that the result is a more efficient and streamlined operation. “The technology’s two-way flow of data allows for faster implementation, and reduces redundancies and costs, enabling the system to grow and adapt as broadcasters grow and the market evolves.”

Established in 1993, SDS is a leading North American provider of broadcast management software, specializing in the development of a proven, unified approach to broadcast sales, traffic, programming, operations and accounting. A mid-sized company with more than 400 television and radio station clients representing a billion dollars in advertising revenues, SDS is independent of broadcaster ownership and remains an agile and customer-focused company. For more information, visit www.sds.ca.

First-of-its-kind CRM Solution Targets Unique World of Broadcasting

Specialty Data Systems (SDS) Inc., a leading North American provider of broadcast management software and creator of SDS Symphony, has launched a first-of-its-kind customer relationship management (CRM) solution for broadcasters. Called SDS CRM, the product differs from other commercially-available CRM products by zeroing in on the unique challenges of broadcasters and arming them with real-time access to the critical information they need to make better decisions, increase sales, manage inventory and maximize revenue.

“SDS CRM resulted directly from client feedback,” said Dave Cole, President of Toronto-based SDS, noting that the decision to develop a custom vertical solution was achieved following an extensive market review of other CRM offerings on the market  combined with a comprehensive survey of customer needs.

“We’re delivering an end-to-end software solution that puts real-time customer information into the hands of broadcasters – literally via email, PC or mobile device – helping them to manage the everyday business of broadcasting, from generating sales leads to managing active accounts,” he said.

Unlike standalone CRM systems that are often fragmented, SDS CRM provides a comprehensive and unified view of customer information that is accurate and up-to-date. It takes account management to the next level by supplying continuously updated alerts and reports on everything from revenue, accounts receivable, inventory and pacing, to budget, key performance indicators  and sales projections.

Whereas other CRM products rely on third-party reporting software or manual consolidation of data from disparate markets and silos of information, SDS CRM delivers a consolidated view of critical reports, alerts, and performance indicators from across an entire organization. This is particularly important for broadcasters as they continue to move towards more centralized operations as a way to do more with less, Cole explained.

“SDS CRM keeps me on track,” said Mike Cheney, Local Sales Manager at Bend, Oregon-based Horizon Broadcasting. “It brings all of my account information right to my phone so that it’s available whenever I need it.”

Trila Bumstead, CEO at Seattle, Washington-based Ohana Media, added that: “Using the built-in performance alert feature, I get real-time notification of potential problems so that I can ‘course correct’ while I still have time to do something about it.”

SDS CRM is a fully unified component of SDS Symphony, the company’s flagship product for automating routine broadcast-related tasks such as airtime programming, sales and traffic workflow, order booking, promo scheduling and credit rule enforcement.  Among the new component’s functionality and features are: CRM dashboard, an overview of operational information including access to drill-down reports; CRM Alerts, a feature that sends automatic notification whenever pre-determined conditions are met, such as missing copy, expiring contracts or past-due receivables; CRM Account Brief, a summary of client information to support sales calls; and CRM Push Reports, an automatic way to receive custom reports. All features are customizable.

Operating on Microsoft Windows XP, Windows Vista, Windows 7 and Microsoft SQL Server, SDS CRM is included as part of the unified SDS Symphony suite at no cost.