Dave Cole, CEO of Specialty Data Systems Inc., founded the company in 1979, focusing on innovative software solutions that would make a difference in how broadcast companies communicate and manage on a day-to-day basis.

The original SDS product, SDS Proposal, was the first Windows-based sales proposal system written for television networks. Since then, Dave and Specialty Data Systems Inc. have continued to invent new broadcasting applications.  Today its flagship package SDS Symphony, effectively operates and manages everything in one unfied system: Programming, Sales, Traffic, Billing, and AR.

SDS is a proven performer, having installations that range from single market stations up to large station groups that span the continent.

To learn more about how our Symphony software may benefit your company please contact one of our sales team.