Rawlco Radio’s 18 stations centralizes operations with SDS
Toronto, Ontario – January 28, 2014 – Centralized radio station operations was what leading Canadian broadcaster Rawlco Radio, was looking for to increase the efficiency of its operations. The Saskatchewan-based company found the solution in an innovative, unified broadcast management system provided by Specialty Data Systems (SDS).
Rawlco Radio has announced that it has installed SDS’s flagship broadcast management software, SDS Symphony, at all 18 of its radio stations, based in Saskatchewan and Alberta. The software centralizes information, across all departments and all Rawlco markets.
“We had been working in a semi-centralized manner before, but each station functioned in its own database which made it very difficult to work efficiently”, explained Ian Koturbash, CFO of Rawlco Radio. “Redundancy of data entry and effort was commonplace, so we needed a better way.” Koturbash said.
SDS Symphony provides broadcasters with the ability to instantaneously share information between various markets, stations and departments – from CRM, sales, traffic and programming to operations and accounting – eliminating the need for data re-entry and cross-verification.
“Now with Rawlco Radio coming on board, over 400 stations across N. America have partnered with SDS and we are proud to have the team from Rawlco as a customer. I am confident that our SDS Symphony product will yield better clarity and control of their business,” said Dave Cole, President of SDS, explaining that the result is a more efficient and streamlined operation.
“Now, with SDS, all our stations are together in one database which enables streamlined administration, simple and efficient enterprise reporting and rapid process improvement, which will play a vital role in the growth in the efficiency of our radio operations and employee morale”, Koturbash said.
Established in 1993, SDS is a leading North American provider of broadcast management software, specializing in the development of a proven, unified approach to broadcast sales, traffic, programming, operations and accounting. A mid-sized company with more than 400 television and radio station clients representing a billion dollars in advertising revenues, SDS is independent of broadcaster ownership and remains an agile and customer-focused company. For more information, visit www.sds.ca.
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