The evolution of broadcast management.

Symphony provides a unified, enterprise-wide, cross-media system, unlike “integrated systems” that attempt to keep various separate applications synchronized.

With SDS Symphony, all departments have access to the same data in real-time, across multiple stations and media properties: radio, television, digital. This provides numerous benefits that result in a demonstrable ROI.  

Whether you’re operation is a single station, multi-station, network, or multi-channel broadcaster, SDS Symphony enables you to redesign your workflow for more efficient operations in Sales, Traffic, Operations, Promotions, and Finance.

SDS Symphony’s unified power can do the following and more:

Sales

• Instantaneous updating of contracts between Sales and Traffic
• Sales Managers can route bookings which do not meet sales criteria
• Oversell Management
• Live Avails displayed in daily or weekly view while building a pitch
• Avails updated continuously as Programming, Sales, & Traffic change
  

Finance

• Finance Managers can automatically route bookings which exceed credit, are new business, etc.
• Run consolidated revenue reports for all stations any time, using a full featured custom report module with appropriate security.
• Management of invoicing and collections can be centralized, if desired. 
• SDS A/R module that is also tied in to Sales Commission reports

Traffic

• Upload multiple sales orders into Traffic simultaneously
• Reject an entire contract or specific lines of contract and send back to rep
• Edit the header information (advertiser, agency, sales rep)
• Ability to book contracts without a schedule in existence

To learn more about SDS Symphony, contact us to book your demonstration appointment.