Data modeling in SDS Sales is provided via the microNumeris engine. All schedule reach and frequency estimates produced from the Numeris engine are based on a proprietary mathematical model.
Numeris Clients may access the following information on Numeris' secure website:
•Relevant Disclosures which can be found in the Members Communique & Information of Interest directories and the associated Methodology and Reports sub-directories
•The Description of Methodology, which includes documentation on timeliness, collection method of demographic variables, and Frame Exclusions
•The Design Effect Factor (DEFF) tables for standard errors