From the Campaign Summary window, under the Data menu, select Import and then Nielsen.
From the Nielsen Data Importer window, under the Import Menu, select Import Estimates.
A new window will pop up and ask you to Select Audience Database to Import. Locate the Microsoft Excel Audience Table, which you want to import. Double click on the desired MS-Excel file from the selection window.
From the Import Estimates window, select the appropriate Network then click OK.
A window will pop up asking you to enter a name for the Audience Table. This name will be displayed to the users of the system, a descriptive name, which allows the users to differentiate between different Audience Tables should be used.
Once the name is entered click OK, and the audience table will be imported. Once it’s finished, the following message will appear:
As indicated by the message, the rate card is sitting in a “Draft” status in Commercial Inventory Control. Before or after activating it, any changes can be made to the audience table (title of programs/dayparts, start/end time, etc)
If errors occur during importing, please verify that your MS-Excel format of the Audience Table conforms to the directions of the Creating Audience Tables section.