Full Coverage Area 

Full coverage refers to a station’s total audience, tabulated from all diaries that reported tuning to the station regardless of the sampling cell from which the diary originated.

Full Coverage Average Quarter-Hour Persons (FC Aqh)

Full coverage on the average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.

Full Coverage Cume (FC Cume)

Full Coverage for the estimated number of different persons who tuned to a station or the radio for at least one quarter hour within a specified time period.

Central Area 

Central area is a Numeris defined geographical area assigned to a station(s) for reporting purposes. It generally corresponds to Statistics Canada’s definition of Census Metropolitan Areas, Census Agglomerations, Cities, Counties, Census Divisions, or Regional Districts.

Central Area Average Quarter-Hour Persons (Ctrl Aqh)

Central area for the average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.

Central Area Cume (Ctrl Cume)

Central area for the total number of different persons who listen to a Radio station for at least one quarter hour within a specified time period.

Time Spent Listening (TSL Hrs)

The estimated amount of time that a person spent listening to or hearing a radio during a particular daypart. The estimate is expressed in hours and minutes per day or per week and in terms of either population or listeners.

Rating

The persons estimate expressed as a percent of the population. 

Cume Rating

The Cume Persons audience expressed as a percentage of all persons estimated to be in the specified demographic group.

Turnover

Turnover is the number of times the audience changes during a time period. It explains the relationship between AQH and cume. A low turnover factor indicates a better frequency builder and a high turnover factor indicates faster cume growth.

Hours Tuned 

Hours Tuned is the sum of all hours of tuning done by the persons reached by the station or the Radio.

Market Share

The percentage of all radio listening hours that a station accounts for within its transmission area. This can be calculated for any target market across any area.

Gross Rating Points (GRPs)

The sum of all rating points achieved for a particular commercial schedule.

Total Impressions (IMP)

The total number of times a commercial will be heard over the course of a schedule.